Explore the Founder’s Vision Behind Safetours

Delve into the core philosophy and guiding principles of Safetours, revealing how these shape personalized travel experiences between Essaouira and Marrakech.

With over 25 years of experience in organizing authentic Moroccan experiences, Hassan Latrech built SafeTours on a simple yet powerful belief:

“True travel is not about ticking destinations off a list — it’s about connecting people, cultures, and emotions.”

Born and raised in Morocco, Hassan knows every hidden trail, every warm smile, and every sunset worth chasing. His philosophy is grounded in human connection, safety, and tailor-made adventures. Whether it’s a one-day coastal escape or a multi-day desert journey, each tour is a handcrafted experience — designed personally by Hassan, adapted to each traveler’s rhythm, curiosity, and comfort.

At the heart of SafeTours lies Hassan’s unwavering commitment to:

  • Authenticity over clichés
  • Flexibility over rigid plans
  • And memories over mere itineraries

For Hassan, every traveler becomes a guest, and every tour is a story waiting to be told.